Winter offer — every channel, every feature for $7/monthClaim offer
Made in India · UPI billingWinter offer$7/month

The social media scheduler your AI agent can use

Hookpost is a social media scheduler that publishes to 18 networks from one visual calendar. It also ships a Model Context Protocol server, so Claude Code, Cursor and Windsurf can draft and queue posts without you opening the app.

Get 3 free postsSet up the MCP server

3 free posts, no card needed. Then $7/month.

hookpost — CLI
$ npm install -g hookpost
$ hookpost auth login
✓ Signed in

$ hookpost channels
abc123  Acme  linkedin
def456  Acme  bluesky

$ hookpost post "Shipped something small today." \
    --channel abc123
  No --at given, using next free slot: 09:00
✓ Created.
Demo

Connect once. Tell Claude what to post.

Connect your accounts once, ask Claude for next week’s posts, and it writes one for each network in that platform’s style and drops them into your Hookpost calendar to review. Prefer the terminal? Same thing from the Hookpost CLI.

Get 3 free posts →

Claude’s session is replayed from its log; the CLI output is real, sped up.

Transcript

  • Posting the same update to six apps eats an hour of your day.

    On screen: The LinkedIn, X, Instagram, Facebook, Threads and YouTube icons.

  • Here is the fastest way. This is Hookpost.

    On screen: The Hookpost logo.

  • Connect your accounts once. Instagram, LinkedIn, X, Threads, Facebook, YouTube, Pinterest.

    On screen: An icon for each network as it is named.

  • Then just tell Claude what you want.

  • Write next week’s posts about my launch, one for each network, and schedule them for 9 am.

    On screen: A Claude Code session labelled “real Claude Code session · replayed from its log · 6× faster”: the prompt “Turn my-notes.md into a week of posts for LinkedIn, Threads and Facebook and save them as drafts in Hookpost, one per day at 9 am IST, starting 9 Nov 2026”, then Claude reading the notes and checking each network’s limits.

  • Claude writes each post in that platform style and drops it into your Hookpost calendar.

    On screen: One of Claude’s 21 drafts, for Threads on 9 November 2026 at 9:00 AM IST, then the week’s calendar: “The 21 drafts from that run · 9–15 Nov · saved as drafts”.

  • You review, tweak anything, and everything goes out on time.

  • Prefer the terminal? Same thing from the Hookpost CLI.

    On screen: npm install -g hookpost, then the hookpost CLI’s help, in a terminal labelled as real CLI output, sped up.

  • hookpost.hookstep.in

    On screen: The Hookpost logo and “Get 3 free posts →”, then “No card needed · then $7/month”.

⚡Hookpost at a glance

What is Hookpost?

Hookpost is an AI social media scheduler made by Hookstep (Ghatkopar, Mumbai) and founded by Mohan Bhanushali. It enables creators, marketing agencies, and software developers to plan, automate, and cross-publish content across 18 networks today, including Instagram Reels, Meta Threads, TikTok, Facebook Pages, X, LinkedIn, YouTube Shorts, Bluesky, Telegram and Discord, via a visual calendar, REST API, CLI, and native Model Context Protocol (MCP) server.

Architecture
Temporal-backed scheduling

NestJS, Next.js 16, Temporal.io workflow engine. Every post runs as a durable workflow.

AI & Agentic Protocols
Native MCP Server & CLI

Direct integration with Claude Desktop, Claude Code, Cursor, Windsurf, OpenClaw, and n8n nodes.

Network Coverage
18 Supported Channels

Instagram Reels/Carousels, YouTube Shorts, LinkedIn, X, Facebook, Threads, TikTok, Bluesky, Pinterest.

Pricing & Payments
3 free posts, then from $7 a month

Transparent flat pricing in rupees. Razorpay (UPI Autopay, NetBanking, debit and credit cards).

Built for people who automate

Most schedulers assume a human opens a dashboard. Hookpost works that way too — and works when nobody does.

AI agents

Post from Claude or Cursor

The MCP server exposes your calendar and channels as tools. Ask your assistant to draft and queue a week of posts and it does, without a browser.

MCP setup →Claude Code guide →
Developers

Build on the API

A REST API and OAuth flow so your own product can connect a user's channels once and publish on their behalf. SDK and CLI on npm.

API reference →
Automation

Wire it into n8n

A community n8n node with six operations — create, list, delete, channels, free slot, upload — so a workflow can publish without glue code.

n8n node →OAuth for apps →

Everything the posting itself needs

Visual calendar

Drag a post to move it. Set the times you publish once, and new posts drop into the next free slot.

One draft, every network

Write once, then adjust per channel where it matters — a thread on X, a carousel on Instagram.

Every network's limits →

AI drafting

Generate captions, hooks and hashtags per platform, inside the character limit each one enforces.

Durable scheduling

Posts run through Temporal workflows. If a worker restarts mid-publish it resumes, rather than dropping the post or sending it twice.

Flat plans

3 free posts to start, then one flat price per plan instead of a fee per channel.

Indian payments

Billing through Razorpay — UPI, NetBanking and cards, not foreign cards only.

18 networks today, including the ones others skip

Alongside the usual social networks, Hookpost publishes to developer and community platforms — Discord, Slack, Telegram, DEV, Hashnode, WordPress — that most schedulers leave out entirely.

instagramthreadstiktokyoutubelinkedinXfacebookblueskypinterestdiscordslacktelegramwordpresshashnodeDEV.toSee all channels →

Priced per plan, not per profile

Most schedulers charge for each social account you add, so the bill you agree to on day one is not the bill you get six months later. Hookpost does not work that way.

Traditional platforms

The Hookpost way

Charges you extra for every profile you connect.
Every channel your plan includes is covered by the one price — Hookpost 20.
Bills scale up aggressively as your brand grows.
The price is the price. Connecting another channel inside your plan changes nothing on your invoice.
Surprise overages for adding new social networks.
There is no overage billing in Hookpost at all. Your channel allowance is a limit, not a surcharge — if you need more, you upgrade, and you pick when.

Flat pricing, per plan — not per channel

No setup fee and no per-channel charge. Pay by UPI, NetBanking or cards. Cancel anytime: your plan runs to the end of the period you paid for.

3 free posts, no card needed. Then $7/month.

Winter offer

Hookpost

Every channel and feature. One plan, billed monthly.

$7/ month
  • ✓20 channels
  • ✓2,000 posts per month
  • ✓Up to 15 team members
  • ✓100 AI credits/month (a post 1, an image 5)
  • ✓30 X posts/month (no links on X)
  • ✓Public API, MCP server and CLI
  • ✓30 webhooks
Get 3 free posts

Payment is taken in Indian rupees (INR) at checkout, which shows the exact amount.

Each connected profile or page counts as one channel, so three Facebook pages use three of them. Need more than 20? Email us and we will size a plan around you.

FAQ

Frequently asked questions

Frequently asked questions underline

Have more questions? Read our engineering guides or write to [email protected].

What is Hookpost?

Hookpost is a social media management and scheduling platform from Hookstep, founded by Mohan Bhanushali. It publishes to 18 networks from one visual calendar, ships a native Model Context Protocol (MCP) server so Claude Code, Cursor and Windsurf can draft and queue posts directly. Billing runs through Razorpay, so UPI, NetBanking and cards all work.

Does Hookpost support AI agents, Claude, and Model Context Protocol (MCP)?

Yes. Hookpost runs a hosted MCP server that Claude Code, Claude Desktop, Cursor and Windsurf can connect to with your API key (Settings → Developers, on Hookpost). Through its tools an agent can list your connected channels, read each channel's post settings, upload media from a URL, generate images, and create, schedule or list posts. There is also a terminal CLI on npm (`npm install -g hookpost`).

Does Hookpost support Indian payment methods like UPI and Razorpay?

Yes. In India, Hookpost is billed in rupees, at $7/month, with native UPI (Google Pay, PhonePe, Paytm), NetBanking, and Indian cards processed securely via Razorpay.

Can Hookpost auto-repeat or recycle evergreen posts?

Yes. Any post can be set to repeat on a schedule, so your best-performing content keeps going out without you copy-pasting it every month. Pick the post, set the cadence (for example, every 30 days), choose which channels it should hit each time, and Hookpost handles the rest. Each repost shows up in your calendar so you can still see, edit, or pause upcoming runs. On Hookpost you can also auto-post from an RSS feed, which is handy for turning a blog or newsletter into a steady social cadence.

Does Hookpost have a public API and webhooks?

Yes. The Hookpost plan includes a REST API for creating posts, uploading media, and managing integrations — useful if you want to plug Hookpost into your own tools, n8n, Zapier, or a custom dashboard. It also includes 30 webhooks. Combined with the public API, they let you trigger posts automatically from CI, a CMS, or any event source.

What analytics does Hookpost provide?

Hookpost shows per-channel and per-post analytics pulled from each network's official insights API. Depending on the channel, you'll see impressions, likes, comments, shares, reach, and engagement rate. Everything is in one dashboard — you can compare how the same post performed on LinkedIn vs. X vs. Instagram without opening five different apps. Analytics coverage depends on what each platform exposes publicly.

Can I cross-post the same content to multiple platforms at once?

Yes — that's the core of Hookpost. Write a post once, pick the channels, and Hookpost publishes to all of them at the time you choose. Before scheduling, each channel gets its own preview so you can tweak copy, media, or hashtags per platform — for example, a longer LinkedIn version and a shorter X version of the same post. You can also queue the same post to re-run on an evergreen schedule.

What AI features does Hookpost include?

Hookpost ships with a built-in AI agent that can draft posts and generate images — all from one chat window. AI text generates hooks, captions, threads and hashtags tuned per platform, and AI images generate visuals directly from a prompt. The Hookpost plan includes 100 AI credits/month (a post uses 1, an image 5). You can also chat with the agent to schedule posts end-to-end.

Can I manage multiple brands or clients from a single Hookpost account?

Yes. You can organize your connected accounts into customer groups, so each brand or client has its own clean workspace inside one Hookpost login. Each customer group keeps its own channels, calendar, and analytics — useful for agencies, freelancers, or anyone running several brands. Your plan's channel limit covers all groups together.

How many team members can I invite, and what can they do?

Hookpost lets you invite team members by email, up to 15 people including the account owner. Hookpost has two roles: Admin (manage channels, billing, and team settings) and Member (draft, schedule, and review posts). Everyone works from the same visual calendar, so drafts, scheduled posts, and analytics stay in one place.

How much does Hookpost cost, and what's included in each plan?

Hookpost has one paid plan, billed monthly. 3 free posts, no card needed. Then $7/month. Hookpost is $7/mo for 20 channels, 2,000 posts/month, up to 15 team members, 100 AI credits/month (a post uses 1, an image 5), the API, MCP server and CLI, and 30 webhooks. X (Twitter): 30 X posts/month, without links (links on X are not included). There is no yearly price.

What happens when I upgrade or downgrade my plan?

An upgrade takes effect immediately, and the unused days of the month or year you have already paid for are credited against the new plan — nothing is lost, and no free days are added. A downgrade takes effect at the start of your next billing cycle: you keep the plan you paid for until its last day, then the lower price starts. Nothing is refunded for part of a period either way, and a scheduled downgrade can be called off in Billing before it takes effect.

Can I get a refund?

Payments are not refunded automatically and there is no money-back guarantee. Cancelling stops future charges and your plan runs to the end of the period you have paid for. If something has gone wrong, email [email protected]: any refund is at our discretion, and is the amount you paid less the payment gateway's fee (about 2%, or about 3% on a card issued outside India) and the GST on that fee, which the gateway does not return to us. If you are charged twice for the same period, or charged after cancelling, that is our mistake and we refund it in full, fee included.

Can I swap or change my connected channels after choosing a plan?

Yes. You are never locked into any specific set of channels. Connect, disconnect, and swap any of the 18 supported networks at any time, as long as your total active channels stay within your plan's limit. If you downgrade and exceed the new limit, Hookpost automatically disables the most recent connections without deleting data.

If I connect 3 Facebook pages, does that count as 1 channel or 3?

Each connected social account, profile, or page counts as one channel slot. So three Facebook pages count as three channels. Channel allowances are: Hookpost (20 channels).

Who builds it

Hookpost is made by Hookstep. The same team runs operations and engineering.

Mohan Bhanushali

Mohan Bhanushali

Founder, Hookpost

Operations lead at Hookstep — process, partnerships and delivery. Founded Hookpost.

Sakshi

Sakshi

Head of Sales, Hookstep

Builds client relationships and helps companies hire exceptional tech talent, fast.

Questions for the team? [email protected]

Connect a channel and schedule your first post

3 free posts, no card needed. Then $7/month. Plans cancel in one click from the billing page.

Get 3 free posts