The open-source social media scheduler your AI agent can use

Hookpost is an open-source social media management and scheduling platform from Hookstep, founded by Mohan Bhanushali. It publishes to 14 networks from one visual calendar, ships a native Model Context Protocol (MCP) server so Claude Code, Cursor and Windsurf can draft and queue posts directly, is licensed under AGPL-3.0, and self-hosts with Docker. Billing runs through Razorpay, so UPI, NetBanking and cards all work.

Yes. Hookpost is licensed under AGPL-3.0 and self-hosts with `docker compose up -d`, running the whole stack (Next.js frontend, NestJS backend, Temporal orchestrator, PostgreSQL, and Redis) on your own VPS with no per-seat or per-channel fees. The source is public at https://github.com/jatinder14/hookpost.

Yes. Hookpost ships with an official MCP server (`npx hookpost`) and terminal CLI that connects directly to Claude Desktop, Claude Code, Cursor, Windsurf, OpenClaw, and ChatGPT. AI agents can inspect connected channels, draft multi-network posts with platform-specific constraints, generate AI graphics, and schedule posts automatically via standard MCP tools.

Yes. Customers in India are billed in rupees, from ₹599/month, with native UPI (Google Pay, PhonePe, Paytm), NetBanking, and Indian cards processed securely via Razorpay. Everywhere else, plans are priced in US dollars from $15/month.

Yes. Any post can be set to repeat on a schedule, so your best-performing content keeps going out without you copy-pasting it every month. Pick the post, set the cadence (for example, every 30 days), choose which channels it should hit each time, and Hookpost handles the rest. Each repost shows up in your calendar so you can still see, edit, or pause upcoming runs. On Team, Pro, and Ultimate plans you can also auto-post from an RSS feed, which is handy for turning a blog or newsletter into a steady social cadence.

Yes. Every paid plan includes a REST API for creating posts, uploading media, and managing integrations — useful if you want to plug Hookpost into your own tools, n8n, Zapier, or a custom dashboard. Webhooks are included from Standard and up, with the monthly allowance scaling by plan: Standard 2, Pro 30. Combined with the public API, they let you trigger posts automatically from CI, a CMS, or any event source.

Hookpost shows per-channel and per-post analytics pulled from each network's official insights API. Depending on the channel, you'll see impressions, likes, comments, shares, reach, and engagement rate. Everything is in one dashboard — you can compare how the same post performed on LinkedIn vs. X vs. Instagram without opening five different apps. Analytics coverage depends on what each platform exposes publicly.

Yes — that's the core of Hookpost. Write a post once, pick the channels, and Hookpost publishes to all of them at the time you choose. Before scheduling, each channel gets its own preview so you can tweak copy, media, or hashtags per platform — for example, a longer LinkedIn version and a shorter X version of the same post. You can also queue the same post to re-run on an evergreen schedule.

Hookpost ships with a built-in AI agent that can draft posts and generate images — all from one chat window. AI text generates hooks, captions, threads and hashtags tuned per platform (included on every paid plan; monthly allowance: Standard 500, Pro 1,000). AI images generate visuals directly from a prompt (Standard 20, Pro 100). You can also chat with the agent to schedule posts end-to-end.

Yes. On Team, Pro, and Ultimate plans you can organize your connected accounts into customer groups, so each brand or client has its own clean workspace inside one Hookpost login. Each customer group keeps its own channels, calendar, and analytics — useful for agencies, freelancers, or anyone running several brands.

Team, Pro, and Ultimate plans let you invite unlimited team members by email. Standard is a solo plan. Hookpost has two roles: Admin (manage channels, billing, and team settings) and Member (draft, schedule, and review posts). Everyone works from the same visual calendar, so drafts, scheduled posts, and analytics stay in one place.

Hookpost has two paid plans plus a free tier, with monthly or annual billing (annual is two months free). Free is $0 for 2 channels and 30 posts a month. Standard is $15/mo (₹599 in India) for 5 channels, 500 posts/month, 500 AI text generations, 20 AI images, API, and 2 webhooks. Pro is $39/mo (₹1,999 in India) for 20 channels, 2,000 posts/month, team members, 1,000 AI text generations, 100 AI images, and 30 webhooks.

Yes. You are never locked into any specific set of channels. Connect, disconnect, and swap any of the 18 supported networks at any time, as long as your total active channels stay within your plan's limit. If you downgrade and exceed the new limit, Hookpost automatically disables the most recent connections without deleting data.

Each connected social account, profile, or page counts as one channel slot. So three Facebook pages count as three channels. Channel allowances are: Free (2 channels), Standard (5 channels) and Pro (20 channels).