HookpostLooking for a Zoho Social Alternative?
Zoho Social is ₹900 a month in India for 13 channels. Hookpost is ₹599 for 5, or ₹1,999 for 20 and up to 15 team members, billed in rupees with UPI Autopay. Here is where each one wins.
Hookpost vs Zoho Social: the short answer
Hookpost is an AI social media scheduler by Hookstep (Mumbai) that publishes to 18 networks, including X, LinkedIn, YouTube, Facebook Pages, Bluesky, Discord and Telegram, from one calendar. It has a 3-day trial, Standard at $19 a month (₹599 in India) and Pro at $29 (₹1,999 in India), billed in US dollars by card, or in India through Razorpay (UPI, NetBanking and cards). Zoho Social is an all-in-one social tool starting at ₹900/mo in India (₹600 billed annually); $10/mo billed annually elsewhere (pricing page, checked 11 October 2026, from India).
| Key feature | Hookpost | Zoho Social |
|---|---|---|
| Free plan | Free trial: 3 days, payment method required | ✅ 6 channels |
| Cheapest paid plan | Standard: ₹599 a month | ₹900/mo in India (₹600 billed annually); $10/mo billed annually elsewhere |
| Channels on cheapest paid plan | 5 on Standard (20 on Pro) | 13 channels on Standard in India (14 elsewhere) |
| Currency and UPI (India) | ✅ Rupees, UPI Autopay via Razorpay | Rupee prices shown to Indian visitors; UPI not listed on its pricing page |
Zoho Social Standard against the Hookpost plan that fits
Zoho Social Standard covers 13 channels at ₹900 a month in India. The Hookpost plan with room for 13 channels is Pro: ₹1,999 a month for up to 20 channels and 2,000 posts, with AI writing, the API and the MCP server. Zoho Social is cheaper on price and per channel (₹69.23 against ₹99.95).
| Zoho Social Standard | Hookpost Pro | |
|---|---|---|
| Monthly price | ₹900 month to month, ₹600 billed yearly | ₹1,999 a month, or ₹19,990 a year |
| Channels included | 13 channels | Up to 20 |
| Price per channel | ₹69.23 (₹46.15 billed yearly) | ₹99.95 at full use |
| Team seats | 1 | Up to 15, owner included |
Where Zoho Social is the stronger choice
- •Lower monthly price in India: ₹900 against ₹1,999 for the Hookpost plan that fits (Pro).
- •Lower price per channel: ₹69.23 a month (₹46.15 billed yearly) against ₹99.95 on Hookpost Pro at full use.
- •Zoho Social has a free plan (6 channels); Hookpost does not, it starts with a 3-day trial.
- •It has an MCP server of its own (zoho.com/social/mcp.html), so MCP support alone is not a reason to move.
- •Networks Hookpost does not publish to: Mastodon, Snapchat, Arattai, WhatsApp Business and Google Business Profile.
Where Hookpost is the stronger choice
- ✓Pays by UPI Autopay as well as cards and NetBanking; Zoho Social shows rupee prices but does not list UPI.
- ✓More people on one plan: up to 15 on Hookpost Pro, against 1 on Zoho Social Standard.
- ✓8 networks that Zoho Social does not list: Discord, Slack, Lemmy, Nostr, Listmonk, WordPress, Hashnode and Dev.to.
Networks. Zoho Social lists 15: Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, Snapchat, Arattai, WhatsApp Business, Telegram, Google Business Profile. Hookpost publishes to Facebook Pages, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Threads, Bluesky and Telegram, and not to Mastodon, Snapchat, Arattai, WhatsApp Business and Google Business Profile. Hookpost adds 8 that Zoho Social does not list: Discord, Slack, Lemmy, Nostr, Listmonk, WordPress, Hashnode and Dev.to. Lists as the vendor states them on 26 September 2026.
If you move: what each channel needs on Hookpost
Every channel connects once. These are the limits and rules for the networks both tools publish to, from Hookpost's channel specs. Hookpost has no CSV import, so recreate queued posts in the editor, or on Standard and Pro through the API, CLI or MCP.
- Facebook Pages: 63,206 characters. Connect once with OAuth. Stories require at least one media item. Posts to a Page, not a personal profile.
- X: 280 characters (4,000 on a Premium account). Connect once with OAuth. Threads supported. Articles accept images only.
- Instagram: 2,200 characters. Connect once with OAuth. At least one image or video per post. Carousels up to 10 items.
- LinkedIn: 3,000 characters. Connect once with OAuth. Carousels need 2+ images and no video. One media item when posting video.
Why people look past Zoho Social
- ✕UPI is not listed on its pricing page
What you get with Hookpost
- ✓Publish to 18 networks from one drag-and-drop calendar
- ✓3-day trial: in India ₹0 today, then ₹599/month by UPI AutoPay or card; elsewhere $19/month after, by card; cancel at least 24 hours before the first charge.
- ✓Billed in US dollars by card, or in India in rupees through Razorpay: UPI Autopay, NetBanking and cards
Frequently Asked Questions
How does Hookpost compare with Zoho Social on price?▼
In India, Zoho Social Standard is ₹900 a month (₹600 billed yearly) for 13 channels and 1 user, with a free plan of 6 channels (read 11 October 2026, from India). Hookpost has a 3-day trial, Standard at ₹599 a month for 5 channels with AI writing, and Pro at ₹1,999 for 20 channels, billed in rupees with UPI Autopay.
Which Hookpost plan matches Zoho Social Standard?▼
Zoho Social Standard covers 13 channels at ₹900 a month in India. The Hookpost plan with room for 13 channels is Pro: ₹1,999 a month for up to 20 channels and 2,000 posts, with AI writing, the API and the MCP server. Zoho Social is cheaper on price and per channel (₹69.23 against ₹99.95).
Does Hookpost publish to the same networks as Zoho Social?▼
Hookpost publishes to Facebook Pages, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Threads, Bluesky and Telegram that Zoho Social lists, but not to Mastodon, Snapchat, Arattai, WhatsApp Business and Google Business Profile. Hookpost also publishes to 8 networks Zoho Social does not list: Discord, Slack, Lemmy, Nostr, Listmonk, WordPress, Hashnode and Dev.to. Network lists as stated by the vendor on 26 September 2026.
More comparisons: all alternatives, the best schedulers for India.