Made in India · billed in ₹
The social media scheduler you can pay for with UPI
Hookpost is a social media scheduler for India: it schedules posts to Instagram, LinkedIn, YouTube, X, Bluesky, Telegram and more, and bills in rupees. Start on the free plan, then pay ₹599 a month flat for 5 channels through Razorpay with UPI Autopay, a card or NetBanking. No fee per channel, and no international card needed.
Plans in rupees
- 2 channels
- 30 posts a month
- Calendar scheduling. No AI or API.
- 5 channels
- 500 posts a month
- 500 AI captions, 20 AI images, API and MCP. 7-day free trial.
- 20 channels
- 2,000 posts a month
- 1,000 AI captions, 100 AI images, up to 15 team members.
Rupees vs dollars, for 5 channels
| Hookpost Standard | Buffer Essentials | |
|---|---|---|
| 5 channels, monthly | ₹599 flat | $25 ($5 × 5 channels) |
| Currency | Indian rupees | US dollars |
| UPI Autopay | Yes | No, international card needed |
| Adding a 6th channel | Move to Pro (20 channels) | +$5/month per channel |
Buffer's price from buffer.com/pricing, checked 25 September 2026. Full comparison: Hookpost vs Buffer.
Built for how Indian teams post
- Schedule in IST. The calendar follows your browser's time zone by default (you can change it in Settings), so a 9 AM post goes out at 9 AM India time.
- LinkedIn profiles. Schedule posts, carousels and video to your personal LinkedIn profile.
- YouTube uploads and Shorts. Title, description and visibility set per post.
- Telegram channels and groups. Broadcast to a Telegram channel on the same schedule as everything else.
Facebook Pages connect and publish today. Instagram and Threads are built and waiting on Meta app approval, so new accounts cannot connect them yet.
Who uses it: small businesses, agencies, creators, freelancers.
Questions
- Is there a social media scheduler that charges in rupees?
- Yes. Hookpost bills in Indian rupees through Razorpay. Standard is ₹599 a month and Pro is ₹1,999 a month, and there is a free plan. You can pay with UPI Autopay, a debit or credit card, or NetBanking.
- Can I pay for a social media tool with UPI Autopay?
- Yes. When you subscribe, Razorpay sets up a UPI Autopay mandate from your UPI app (Google Pay, PhonePe, Paytm and others). Per RBI rules a small refundable authorisation is taken to set it up. After that the plan renews automatically, and you can cancel from Settings.
- Does the price change after I subscribe?
- No. A UPI Autopay mandate fixes the amount at signup, so the price you subscribe at is the price you keep.
- Why not just use Buffer or Hootsuite?
- You can. Buffer bills in US dollars and per channel: $5 per channel per month, so 5 channels cost $25 a month on a card that allows international payments. Hootsuite does show rupee prices in India, but its cheapest plan is ₹1,999 per user per month and there is no free plan. Neither offers UPI. Hookpost Standard covers 5 channels for one flat ₹599 with UPI Autopay.
- Is there a free trial?
- Standard has a 7-day free trial, and the Free plan (2 channels, 30 posts a month) has no time limit.
- Is Hookpost an Indian company?
- Yes. Hookpost is built by Hookstep, based in India. Support and billing are handled in India.
Just want to try it? What the free plan includes. Comparing tools? The best schedulers for India, compared in rupees. Planning festival posts? Social media calendar for India.