What is the best social media scheduler in India?

It depends on how you want to pay and how many accounts you run. For UPI Autopay and one flat price, Hookpost Standard is ₹599 a month for 5 channels. For the largest free plan, Zoho Social gives 6 channels free. For an established enterprise suite, Hootsuite shows rupee prices in India but charges per user.

Which social media schedulers accept UPI?

Of the ten tools on this page, only Hookpost lists UPI Autopay, through Razorpay. Hootsuite, Zoho Social, Publer and SocialPilot show rupee prices to Indian visitors, but none of them lists UPI on its pricing page. The rest bill in US dollars, which needs a card enabled for international payments.

Is there a free social media scheduler for Indian businesses?

Yes. Zoho Social's free plan covers 6 channels, Buffer's covers 3 channels with 10 queued posts each, Metricool's allows 20 posts a month without X or LinkedIn, and Hookpost's covers 2 channels and 30 posts a month including X and LinkedIn. Hootsuite, Later and SocialPilot offer trials, not free plans.

Per channel, per user or flat: which pricing is cheapest?

Per-channel plans (Buffer, Publer) are cheapest for one or two accounts and grow with every account you add. Per-user plans (Hootsuite, Sprout Social, Agorapulse) grow with your team. Flat tiers (Hookpost, Zoho Social, SocialPilot, Later) cost the same until you outgrow the tier: Hookpost Pro is ₹1,999 a month for 20 channels and up to 15 team members.

Prices checked 26 September 2026

The best social media schedulers for India in 2026

Most "best scheduler" lists are written for US buyers, so they never tell you which tools show rupee prices, which take UPI, or whether you pay per channel, per user or one flat fee. This one does. Ten tools, every figure read off the vendor's own pricing page.

Disclosure: we make Hookpost, so it is listed first. Every other tool is described from its own pricing page, linked below, and the "best for" line under each one says who should pick it over us.

The short answer

Pay with UPI, one flat price: Hookpost, ₹599 a month for 5 channels, free plan included.
Biggest free plan: Zoho Social, 6 channels free.
An established enterprise suite: Hootsuite, priced per user.
Self-host on your own server: Hookpost or Postiz (AGPL-3.0), or Mixpost with a one-time licence.

All ten side by side

Social media schedulers for India compared
Tool	Free plan	Cheapest paid plan	Pricing model	Rupee prices in India	UPI listed
Hookpost	2 channels, 30 posts a month	₹599 / mo for 5 channels	flat tiers	Yes, billed in rupees	Yes, UPI Autopay
Zoho Social	6 channels	$10 / mo (billed yearly)	flat tiers	Yes, localised	Not listed
Publer	3 channels, 10 scheduled posts per account	$4 / channel (billed yearly)	per channel	Yes, localised	Not listed
SocialPilot	No (14-day trial)	$25.5 / mo (billed yearly)	flat tiers	Yes, localised	Not listed
Hootsuite	No (14-day trial)	$99 / user (billed yearly)	per user	Yes, localised	Not listed
Buffer	3 channels, 10 scheduled posts per channel (refills as posts publish)	$5 / channel (billed yearly)	per channel	No, US dollars	Not listed
Metricool	1 brand (all networks except LinkedIn and Twitter/X), 20 posts per month	$20 / mo (billed yearly)	flat tiers	No, US dollars	Not listed
Later	No (14-day trial)	$18.75 / mo (billed yearly)	flat tiers	No, US dollars	Not listed
Postiz	No (7-day trial)	$23 / mo (billed yearly)	flat tiers	No, US dollars	Not listed
Mixpost	unlimited accounts (Facebook Pages, X, Mastodon only)	$299 one-time	self-hosted licence	No, US dollars	Not listed

"Rupee prices in India" means the vendor's pricing page switched to INR for an Indian visitor when we checked. The cheapest paid plan is shown as the vendor lists it, which for most is a US-dollar figure. Vendors change prices and currency by country, so confirm on their page before you buy.

Each tool, and who it suits

1. Hookpost

An AI social media scheduler made in India and billed in rupees through Razorpay, with UPI Autopay, cards and NetBanking. Free plan for 2 channels; Standard is ₹599 a month (or ₹5,990 a year) for 5 channels and 500 posts, with AI captions, the API and an MCP server for Claude and Cursor; Pro is ₹1,999 for 20 channels and up to 15 team members. Open source under AGPL-3.0.

Best for: paying with UPI at one flat price, and teams that post to LinkedIn, YouTube, X and developer channels as well as Instagram. Instagram and Threads are waiting on Meta app approval, so new accounts cannot connect them yet.

Hookpost for India · Every plan limit

2. Zoho Social

Free plan: 6 channels. Cheapest paid plan: Standard, $10 / mo (billed yearly), 14 channels included. Rupee prices in India: yes, localised.

Best for: The biggest free plan here (6 channels), rupee prices, and WhatsApp Business and Arattai support.

Source: www.zoho.com/social/pricing.html

3. Publer

Free plan: 3 channels, 10 scheduled posts per account. Cheapest paid plan: Professional, $4 / channel (billed yearly), 1 channel included. Rupee prices in India: yes, localised.

Best for: Low per-channel pricing with rupee prices shown in India. Cost grows with every account you add.

Source: publer.com/plans · Hookpost vs Publer

4. SocialPilot

Free plan: none (14-day trial). Cheapest paid plan: Essentials, $25.5 / mo (billed yearly), 7 channels included. Rupee prices in India: yes, localised.

Best for: Small agencies that want 7 channels on the entry plan, priced in rupees for Indian visitors.

Source: www.socialpilot.co/plans · Hookpost vs SocialPilot

5. Hootsuite

Free plan: none (14-day trial). Cheapest paid plan: Standard, $99 / user (billed yearly), 10 channels included. Rupee prices in India: yes, localised.

Best for: Teams that want an established enterprise suite and can budget per user: 10 channels on the entry plan.

Source: www.hootsuite.com/plans · Hookpost vs Hootsuite

6. Buffer

Free plan: 3 channels, 10 scheduled posts per channel (refills as posts publish). Cheapest paid plan: Essentials, $5 / channel (billed yearly), 1 channel included. Rupee prices in India: no, us dollars.

Best for: Trying a scheduler for free on 3 channels. Paid plans are per channel, in US dollars.

Source: buffer.com/pricing · Hookpost vs Buffer

7. Metricool

Free plan: 1 brand (all networks except LinkedIn and Twitter/X), 20 posts per month. Cheapest paid plan: Starter, $20 / mo (billed yearly). Rupee prices in India: no, us dollars.

Best for: Instagram and Facebook-first brands. The free plan allows 20 posts a month but leaves out X and LinkedIn.

Source: metricool.com/pricing/ · Hookpost vs Metricool

8. Later

Free plan: none (14-day trial). Cheapest paid plan: Starter, $18.75 / mo (billed yearly), 8 channels included. Rupee prices in India: no, us dollars.

Best for: Instagram and TikTok-first brands: 8 channels on the entry plan, no free plan.

Source: later.com/pricing/ · Hookpost vs Later

9. Postiz

Free plan: none (7-day trial). Cheapest paid plan: Standard, $23 / mo (billed yearly), 5 channels included. Rupee prices in India: no, us dollars. Licence: AGPL-3.0.

Best for: Developers who want the open-source codebase Hookpost is built on, hosted in US dollars.

Source: postiz.com/pricing · Hookpost vs Postiz

10. Mixpost

Free plan: unlimited accounts (Facebook Pages, X, Mastodon only). Cheapest paid plan: Pro, $299 one-time. Rupee prices in India: no, us dollars. Licence: MIT (Mixpost Lite only; Pro/Enterprise source is delivered but redistribution is prohibited).

Best for: Self-hosting on your own server with a one-time licence instead of a subscription.

Source: mixpost.app/pricing · Hookpost vs Mixpost

How to choose, in three questions

How will you pay? A dollar-billed tool needs a card enabled for international payments, and the rupee cost moves with the exchange rate. Besides Hookpost, four tools here show rupee prices; only Hookpost lists UPI Autopay.
How many accounts, and how many people? Per-channel pricing is cheapest for one or two accounts; per-user pricing gets expensive as the team grows; flat tiers stay the same until you outgrow them.
Which networks matter? WhatsApp Business is on Zoho Social and Hootsuite. Dev.to, Hashnode, Discord, Telegram and Bluesky are on Hookpost. Check the channel list before you commit.

More comparisons: 12 tools on price, API and MCP, free plans compared, alternatives.

Questions

What is the best social media scheduler in India?: It depends on how you want to pay and how many accounts you run. For UPI Autopay and one flat price, Hookpost Standard is ₹599 a month for 5 channels. For the largest free plan, Zoho Social gives 6 channels free. For an established enterprise suite, Hootsuite shows rupee prices in India but charges per user.
Which social media schedulers accept UPI?: Of the ten tools on this page, only Hookpost lists UPI Autopay, through Razorpay. Hootsuite, Zoho Social, Publer and SocialPilot show rupee prices to Indian visitors, but none of them lists UPI on its pricing page. The rest bill in US dollars, which needs a card enabled for international payments.
Is there a free social media scheduler for Indian businesses?: Yes. Zoho Social's free plan covers 6 channels, Buffer's covers 3 channels with 10 queued posts each, Metricool's allows 20 posts a month without X or LinkedIn, and Hookpost's covers 2 channels and 30 posts a month including X and LinkedIn. Hootsuite, Later and SocialPilot offer trials, not free plans.
Per channel, per user or flat: which pricing is cheapest?: Per-channel plans (Buffer, Publer) are cheapest for one or two accounts and grow with every account you add. Per-user plans (Hootsuite, Sprout Social, Agorapulse) grow with your team. Flat tiers (Hookpost, Zoho Social, SocialPilot, Later) cost the same until you outgrow the tier: Hookpost Pro is ₹1,999 a month for 20 channels and up to 15 team members.
Can I schedule Instagram posts from India with these tools?: Yes, all ten support Instagram. On Hookpost, Instagram and Threads are built and waiting on Meta app approval, so new accounts cannot connect them yet; Facebook Pages, LinkedIn, YouTube, X and the others work today.